The leading cause of stress and anxiety in New Zealand is the nation’s finances. New Zealand’s largest and oldest bank, ANZ, wanted to drive favourability by becoming the bank known for helping Kiwis improve their financial wellbeing.
But in a country where talking about money is still taboo, we had to find a new way to start the conversation. So we disguised finance as topics Kiwis weren’t embarrassed to have - like sex, booze and pizza.
With a whole suite of bespoke products, activations and partnerships, we hijacked conversations everywhere and helped thousands of Kiwis break the ice, making ANZ the #1 bank for financial wellbeing in the country.
