Art Series Hotel group is a boutique hotel chain that’s famous for doing things that are a bit out there. So when they asked us for an idea to make their latest arty hotel famous, we did the obvious thing and asked everybody to get naked.
A celebration of self-expression, we invited guests to get naked, stand proud and become the muse for limited edition paintings by famous Australian artists.
Each room was fitted with a secure interactive app that allowed guests to drop their robe, take a photo and send it to the artist (privately), as well as to Instagram if they were brave enough (which they were).
As well as reaching over 150 million people around the world, the No Robe artworks were then exhibited on the walls of the Art Series Hotel in Melbourne, and were later sent to the guests who posed in them.
