Purina ProCare is Purina’s premium range of pet accessories. The products spent years in research and development before hitting the shelves. As lead designer, I was briefed to create the branding and packaging from scratch. Opting for a clean design system and 100% sustainable materials I wanted ProCare to appear more like a tech brand than a pet brand. What you see here is only the first run of products, with the second, third and fourth run of innovations coming soon.
